We’re proud to announce our partnership with Swijin, a Swiss-based revolutionary and sustainable performance wear brand, focused on material innovation and supply chain transparency. Our partnership showcases how our Digital Care Label, powered by atma.io connected product cloud, can enable supply chain transparency on the brand side and provide consumers with the transparency they deserve.

The first product drop, the SwimRunner, is a virtually stitchless, silky-soft, ultra-fast drying (80% faster than standard swimwear), hybrid sports bra and matching bottoms, which allows athletes to alternate between land and water sports. The SwimRunner Bra, Sports Brief, and Biker Shorts are digitally connected, having a scannable QR code on the heat transfer care labels showcasing supply chain, care and recycling information. By scanning the QR code with a smartphone, and landing on an application made possible with atma.io, consumers can learn about the garments sustainability story, guidance on garment care and access to a garment repair program. Swijin’s new collection will demonstrate how Digital Care Labels in the garments can provide transparency and support fashion’s circular economy. Swijin is constantly seeking new ways to benefit the planet with all performance products digitally enabled for repair, resale and recycling.