Steve Mason leads regional Avery Dennison teams across EMEA and the Americas, and is responsible and accountable for the P&L and strategy for Embelex. This is a full-service ecosystem for on-product branding, which supports customization, personalization, and smart solutions across the apparel, footwear and accessories manufacturing markets. Steve also oversees the digital transformation of the global Apparel business within Avery Dennison, putting his long-held interest in technology solutions into action.

Having held senior roles in buying, merchandising, and marketing for global consumer brands and high street names, Steve has finessed the art of adapting to changing market dynamics and industries. He thrives in environments demanding high levels of teamwork and collaboration, and has a natural hunger to learn, inspire others and drive excellence.