As VP/GM, Embelex, Sergio leads our efforts to accelerate the growth of our Embelex business to $730M+ by 2030, while also helping to shape our broader Apparel strategy.  Sergio is responsible for the pro forma Embelex enterprise P&L and leads an agile, cross-functional team dedicated to achieving our strategic ambitions. Sergio returned to Apparel from Corporate Strategy, in January of 2026, where he spent the last year serving as VP, Strategy and Corporate Development, leading key strategic global initiatives for Corporate, Materials Group and Solutions Group. Since joining Avery Dennison in 2017 as part of the Hanita Coatings acquisition, Sergio has delivered significant value to AD by leading the strategy and M&A activities for multiple businesses, and incubating new business ventures with global reach. Before joining Avery Dennison, Sergio held significant positions, including VP of the Window Film Business Unit at Hanita Coatings, highlighting his strategic acumen in P&L management and team leadership. His earlier roles encompass diverse responsibilities, from marketing and business development to consultancy and managerial roles. Sergio holds an MBA in Strategy and Entrepreneurship from Tel Aviv University and a BA in Economics with Honors from the University of Haifa.