Rana Sidahmed spent more than a decade leading creative and marketing for Avery Dennison’s Apparel and Solutions Group, including naming, launching, and building the brand identity for Embelex, the team sports embellishments platform that grew to partner with the English Premier League, NFL and NBA.

Before that, she led creative for some of the most recognized brands in fashion: Levi’s, Nike, Diesel and Abercrombie and Fitch, building the systems that connect brand vision to commercial growth.

Today, Rana is co-founding Torendo AI, a B2B market intelligence platform for the fashion and apparel industry, and advising brands at the intersection of creativity, culture, and commerce. She speaks, writes, and works from a single conviction: brand is infrastructure, not decoration.