Pioneering in the world of self-adhesive labels
In 1935, the first self-adhesive label was created by Stan Avery, the founder of our parent organization Avery Dennison. Today, Avery Dennison remains the market leader in pressure-sensitive labels (PSLs), and with manufacturing sites around the globe, our materials are available in more than 50 countries. Since we have been in the business for over 80 years, we understand how the unique combination of facestock, adhesive, and liner affects your individual applications.
A typical label material is a construction made up of a front material so called facestock (paper or filmic), adhesive (emulsion, solvent, or rubber-based), and label carrier/liner (paper or filmic).
In demanding labeling applications, a one-size-fits-all approach doesn’t work. That is why our knowledge and technologies are crucial, as we can help the development of testing methods that closely mimic each product’s real-life application and environment
Pharmaceutical and Healthcare
We understand that your pharmaceutical products are one-of-a-kind, and our service reflects that. Over 100 instruments are used for extensive testing in application and conditioning, and we take a tailored approach to each project, using testing protocols that are bespoke to your specific product rather than general FINAT or ASTM guidelines. For typical pharmaceutical application requirements, we have specific conditioning equipment such as centrifuge and autoclave sterilization units, ultra-low temperature freezers (-80°C), cooling chambers, label dispensing units and climate chambers to name only a few.
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Mandrel testing - camera system
Mandrel hold is critical for application on small objects (below 15 mm diameters) like syringes, vials, cables, or bottlenecks. Label materials are applied on a specific substrate, and (following conditioning or dwell time) the label edge lift is measured by a high-precision camera system which can detect the slightest edge lifting of the label from the substrate.
Consumer Packaging Goods
The Consumer Packaged Goods (CPG) sector operates on high volumes and intense brand competition, placing packaging at the critical intersection of marketing, logistics, and compliance. While brand appeal remains vital, recyclability—driven by legislation like the PPWR—has become a top-tier challenge. This creates a critical tension: packaging must be recyclable, but must also perform flawlessly throughout the product's life cycle. Ensuring that a label or package can meet both of these demands is precisely where our testing and expertise become essential.
HDPE recyclability evaluation
Legislation (like PPWR) and environmental concerns drive the growing need for recyclable packaging, making recyclability evaluation key. This test uses the RecyClass protocol REP-HDPE-02 to evaluate how label material releases from HDPE containers during washing, grinding, and drying. These recyclability tests can be combined with application tests to evaluate label performance during the product's use.
Automotive and industrial
The average lifespan of a car in Europe ranges from 8 to 35 years. A label placed on an engine, airbag, or under the hood must also last this long. Thus, longevity is critical; fortunately, a wide variety of tests can be conducted to validate a label’s durability. These include peel adhesion on specific substrates as well as simulation of environmental exposure conditions—think high or low temperatures, humidity, and outdoor weathering. And finally, the resistance of printed labels against chemicals and abrasion can also be tested.
The conditioning and simulation of environmental factors influence label behavior. Here are some examples of conditioning treatments used in automotive and industrial settings.
Premium wine and spirit
Crafting premium wines and spirits is an art form, and the label designs contribute as much to the overall experience as the liquid itself. From the moment a bottle leaves the vineyard to when it's poured into a glass, the label is exposed to a range of environmental conditions, such as temperature changes during storage and wet and icy conditions during consumption. At AD Procerta, we understand the importance of label durability and appeal, which is why we've developed cutting-edge ice bucket testing protocols honed through years of experience working with top brand owners. These protocols can be tailored to meet specific needs, ensuring that labels maintain their flawless aesthetics no matter what adverse conditions they face.
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"Ice bucket" test In Champagne packaging, the most crucial test is whether the label will remain intact and flawless after immersion in ice. Firstly the label is applied to the bottle in an automatic application. Afterward, 50% of the label is immersed in room-temperature water for 4 hours. Observation of the potential color change of the paper takes place after 15 minutes, 30 minutes, 1 hour, 1.5 hours, 2 hours, 3 hours, and 4 hours. Common failure modes include pleads, discoloration, and peeling of the label.