Our history
AD Procerta is part of Avery Dennison, a world leader in materials science.
With over 80 years of R&D expertise in the self-adhesive materials industry, we fully understand the often-complicated dynamics between products, packaging, and label materials. This enables us to support our customers worldwide from the most demanding sectors, such as pharmaceuticals or automotive. Through our conversations with customers and our research, we uncovered a need for a European specialized testing institute that could provide brands with label application testing services.
While some testing institutes offer generic label testing, they often struggle to understand the nuances of self-adhesive materials and the selection of appropriate tests that will deliver meaningful results to the client—and they often have very long lead times.
That’s when the idea came to us. Why don’t we use our expertise to help brand owners overcome these challenges?
So that’s exactly what we’ve done.
Our state-of-the-art laboratory in Leiden Bio Science Park, the Netherlands, provides access to a wide range of testing capabilities. We have been developing methods and protocols to meet the specific needs of various industries, such as adhesion performance, mandrel (small diameter) hold, high-speed dispensing, print durability, and chemical resistance to supplement FINAT standard testing. You name it, we’ve got it covered.
Application lab Offers material performance testing of physical properties in real-life conditions (including aging)
Analytical and physical lab Offers extractable analysis through spectroscopy and chromatography