Circularity
How can I enable circularity in Apparel and Footwear?
Consumers today are unsure what to do with garments at the end of life, but there is an easy on-garment opportunity to educate them and reduce the risk of the garment ending up in landfill rather than being resold, upcycled or recycled.
By partnering with Avery Dennison at the start of your design process, there is opportunity to advance the circular economy by connecting with recyclers and upcyclers, who can be confident of your garment composition. Equally, our solutions enable resellers to check your product’s authenticity.
Industry Drivers: Circularity
Recycled Content
$500 billion is lost each year because of under-wearing and failure to recycle clothes. Globally, just 12% of the material used for clothing ends up being recycled.
Earth.org, 2022
Reuse
Making sustainability easier drives purchase motivation: 81% of respondents in the US, UK and China say that if brands make it easier to reuse or recycle their products and packaging, they are more likely to make a purchase.
Wunderman Thompson, 2021
Recyclability
65% of US consumers say they want ecolabels attached directly to the garments that they are considering purchasing, with recyclability being the most important issue displayed.
Rockbridge Associates x Fordham Responsible Business Coalition, 2022
Data Driven Circularity
Our data-driven circularity partnerships seamlessly integrate circular principles into the supply chain.
Solutions Highlight
Ready to commit to a sustainable future?
Reports
