NEWNESS 08

Newness is our bi-annual material trend report that captures emerging trends from across the apparel industry and showcases the latest products from Embelex, our apparel decoration portfolio. Our expert trend and innovation teams collect these insights from around the globe so that you can be well positioned for the future as we look to bring you a holistic vision that will inform and inspire your next branding story.

Innovation through Trends and Materials

In this report you will find four trend driven capsule collections inspired by the materials and techniques that are moving the apparel industry forward. Download our latest report to see the Newness and inspire your next branding story.

Trend Stories

Each season Newness explores society, nature, technology, and socioeconomic influences all through the lens of apparel and apparel decorations. This is all distilled down into macro and micro trends that our dedicated trend team then craft into designs, color palettes, and material combinations, resulting in an intentional and innovative seasonal collection with insights that are applicable to every part of the apparel industry.

Chroma

Illuminate

As AI becomes central to life and work, its creative potential is rapidly expanding—from generating colors and design ideas to streamlining tasks. There's a growing fascination with how AI can shape a brighter, smarter future. Chroma explores this intersection of technology and creativity through bold, dopamine-boosting colors, dynamic gradients, and layered, tubular designs. With shimmering finishes, translucent effects, and interactive textures, it reflects the vibrant energy and complexity of emerging tech.

Roam

Wander

Roam celebrates a rising desire for cultural connection, blending global art influences with timeless craft. As people prioritize travel and unique experiences, there's a growing appreciation for multicultural perspectives and deeper self-enrichment. Warm neutrals, Eastern-inspired patterns, and handcrafted details—like soft textures, frayed finishes, and organic elements—evoke a sense of community, tradition, and global harmony.

Embrace

Restore

As societal unrest persists, the need for stability, balance, and wellness becomes more essential. Consumers are increasingly drawn to “Glimmers”—small, joyful moments that offer calm and clarity. This shift has sparked growth in the self-care and wellness space, as well-being takes priority. Embrace reflects this pursuit through soft pastels and undisturbed neutrals, enriched with waxy sheens, subtle metallics, and pearlescent finishes. Elevated, voluminous forms and intricate textures offer a tactile escape, evoking serenity and the quiet luxury of a soft-life aesthetic.

Onyx

Resist

Onyx channels the spirit of rebellion and the demand for transparency among younger generations. As calls for change grow louder, this theme embraces bold expression and defiance. Dark monochromes, deep cherry accents, and a mix of matte and lustrous finishes evoke a rebellious edge. Luxe materials—velvet, suede, lace—and chrome details add depth, drawing from classic rock aesthetics.

Get Access to Our Previous Newness Reports

Newness editions 3 through 7 are now available. Each edition offers a unique deep dive into evolving material trends, expert industry insights, and world-class innovations designed to keep you ahead of the curve.

See How These Trends are Brought to Life

Digital products are quickly becoming a cornerstone for branding and trim development. Here at Avery Dennison we strive to be your strategic partner in navigating this new landscape. Whether it is through producing high fidelity visuals of your product, creating files that can be implemented in 3D garment simulation software, or giving you access to self service design tools in systems you already work in, Avery Dennison has a solution to fit the way you like to get stuff done!

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