SUPPORTING YOU TO DRIVE VALUE FOR YOUR SPONSORS
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Featured Product
SPONSOR LOGOS
Smart Embellishment
Sponsor logos can incorporate Smart Technology, to unlock more potential through sponsorship activations. Heat Transfer Sponsor logos can include an invisible watermark that can provide product authentication & act as a key to unlock additional exclusive digital content related to the sponsorship. The SMART product could be linked exclusively to the connected jersey experience or any URL or content provider. Avery Dennison provides software for applications to activate this feature.
DIGITAL SMART EMBELLISHMENTS
Smart Heat Transfers
The Avery Dennison Smart Reader enables fans to unlock digital content and experiences stored within the “smart” transfers (sleeve badges, names, numbers, crests and/or sponsors).
AD Smart Reader
The Smart Reader recognises this digital watermark code in the same way that a standard smartphone camera can read a QR code.
Club/Brand Mobile Integration
In order for consumers / fans to interact with the Smart Heat Transfers, the Smart Reader needs to be integrated into the club app (or used independently).
All the software, code and documentation to do this is called an SDK (Software Developer Kit).
Link to Digital Content
Once integrated, a user can scan any Smart Heat Transfer using the app. This will then open a link on the users phone to digital content online (through URL / Web address).
Benefits
Higher merchandise value & Reason to Buy
Increased sponsorship value
Direct Fan / Brand / Club / Sponsor interface
Brand / Club Loyalty & Community
Data Analytics (Interaction metrics with atma.io)
New & recurring revenues
Connected garments integrate physical merchandise into a club’s digital ecosystem.
OUR PARTNERSHIPS
San Francisco 49ers
We partnered with the San Francisco 49ers and their sponsors Gold Bar Whiskey to create a one-on-a-kind collectable patch.
Embelex created a smart embellishment iron-on patch that comes with each and every bottle in Gold Bar’s new Joe Montana Whiskey Collection and comes with a special message from the legendary Joe Montana. Fans can just tap the NFC-enabled patch with their smartphone to watch Joe show them how to make his signature cocktail, The Golden Joe. Tapping the patch is the only way for fans to learn how to make the Golden Joe, creating excitement for fans to make sure they picked up a patch with their Limited Edition Joe Montana Gold Bar Whiskey.
What digital content can be linked to from the smart embellishments?
What your sponsors choose to do with the opportunities presented by the smart sponsor logo is limited only by their budget and imagination. Content could be updated yearly, monthly, weekly, daily or even hourly. It could be used to provide customer offers, competitions, quizzes, exclusive player interviews or anything else you can dream up. Whatever content is created, it will help build the relationship between your fans and your partners, providing return on sponsorship investment like never before.