The Dallas Cowboys deliver a new fan experience with Embelex

Dallas Cowboys: Transforming the Fan Experience with Embelex

Avery Dennison worked with the NFL's iconic Dallas Cowboys to transform merchandise shopping into an unforgettable fan experience.

With the introduction of the Embelex solution, Dallas Cowboys fans can now freely choose their favorite name and number on the spot and create their own personalized jersey at their leisure, capturing the excitement of game day and realizing a new form of fan engagement that combines realism and customization.

Customized experiences that connect fans with their teams

The Dallas Cowboys reduced the time it took to get a custom uniform from 45 minutes to 20 minutes, and further elevated it into a fan-participation campaign. For more details on the case study, please download the PDF below.

Download the Dallas Cowboys Case Study PDF now

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