Campaign Edge01 Titlee

No acceptnce criteria within the ticket: https://jira-averydennison.atlassian.net/browse/AWP-206

For those who are fans of Christopher Ræburn, you will be familiar with the trio of words that have become synonymous with the brand; Remade, Recycled, Reduced. It is these words that represent the brand and its definition of sustainable and intelligent fashion design. Staying true to his ‘RE-MADE’ ethos, Ræburn has made headlines with iconic outerwear created from de-commissioned parachutes and re-appropriation of military fabrics.

This season the designer showed off his AW18 collection at LFWM. The designs that made their way down the runway embodied a distinctive aesthetic and, the kind of meticulous detail that we have come to expect from Ræburn. The collection, giving off a 90’s grunge vibe, had very obvious logos that shouted out the words “Recycled”, “Reduced” so clearly enough that even those sitting in the back could see. His message was clear, “sustainable intelligence” is where fashion should be headed. “I think as a designer you have an obligation to consider what you are doing and why; ultimately, we want to make strong, sustainable choices that provide our customers with a completely unique and desirable product,” said Ræburn.

This initial license agreement affirms Mentor, Ohio based Avery Dennison’s intentions to expand its Embelex™ business in the United States. It follows recent acquisitions in the apparel trims space of Rietveld (Netherlands), Thermopatch, and Lion Brothers, all of which add production and materials science capabilities to the growing Embelex solutions portfolio. Avery Dennison will produce licensed marks, logos, fonts and more for NBA teams and retailers under this agreement. The agreement means teams and retailers can benefit from the entire Embelex portfolio including digitally connected garment capabilities with the consistency and scale of global manufacturing coupled with fast response production capacity in the USA.