LaLiga_Fan-Engagement.mp4

LaLiga_Fan-Engagement

Fernando Morientes

LALIGA and Avery Dennison are teaming up to find new ways to interact with fans, so the sleeve badges will feature smart technology for the first time. This will allow fans to use their mobile devices to scan the patches on their jerseys and enjoy unique LALIGA experiences.

Football fans around the world, stay tuned and prepare to access a world of new and unique experiences thanks to the arrival of new technology offered by Avery Dennison.

OUR PARTNERSHIPS

Real Madrid C.F. and Adidas

Before El Clasico in October 2023, we sent our team out to give fans at the game a chance to win prizes. 

La Liga El Clásico Fan Interaction

We partnered with the San Francisco 49ers and their sponsors Gold Bar Whiskey to create a one-on-a-kind collectable patch.

San Francisco 49ers

We partnered with the Cleveland Cavaliers to develop an in-venue digital kiosk solution.

Cleveland Cavaliers Digital Kiosk

Inter Miami CF Partnership with (Re)boot

Ways to connect

Avery Dennison’s Smart Embellishments are your way to engage directly with your fans.

Smart Embellishment

It’s more than a QR. This one sleeve badge could provide much more.

QR Code

DIGITAL SMART EMBELLISHMENTS

Smart Heat Transfers

AD Smart Reader

Club/Brand Mobile Integration

Link to Digital Content

Benefits

READY TO EMBELEX YOUR KITS?

Contact us

Leverage our smart embellishment portfolio and deliver world class fan engagement.

UNLOCKING DIGITAL FAN ENGAGEMENT | TEAM SPORTS | EMBELEX

Unlocking Digital Fan Engagement Through Smart Embellishments