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Circularity is one of the most significant changes the fashion industry has seen in decades. Our Digital Care Labels can be vital for a sustainable apparel industry. Beyond traditional care labels, it guides consumers to embrace circularity, empowering informed choices for longer garment lifespans. Join the #caretobethechange movement and revolutionize clothing care.

Reduce, Resell, Reuse and Recycle

Embark on the #caretobethechange journey with Avery Dennison and our diverse partners, each championing a different aspect of sustainability: Reducing waste alongside The R Collective, enabling resale with Transnomadica and Ron Herman, promoting reuse with UpWest and ReCircled, and advancing recycling efforts in collaboration with Ambercycle.

Circularity unleashed

Reduce

The R Collective

Our commitment is centered on minimizing waste. In collaboration with The R Collective, a luxury brand dedicated to decreasing textile waste, we're excited to implement our Digital Labelling in their REVIVAL collection, enhancing transparency for consumers. Experience our groundbreaking innovation: the plastic-free garment bag. This sustainable solution is designed to replace single-use plastics, directly tackling the issue of single-plastic waste in the fashion industry.

Resell

Transnomadica and Ron Herman

Continuing #caretobethechange, our collaboration with vintage workwear and fashion archive Transnomadica and Ron Herman, a Southern Californian and Japanese vintage shop, highlights the use of our Digital Care Label in resale. This white-label application enriches the in-store and post-purchase experience for vintage goods, offering consumers detailed information on each item’s unique provenance.

Reuse

Upwest and ReCircled

Our collaboration with lifestyle brand UpWest and apparel recycling and reuse organization ReCircled showcases Avery Dennison’s Digital Care Label in upcycling, offering a unique retail experience. Scan QR codes on Digital Hang Tags for an immersive journey into each item’s story, care instructions, and closer engagement with the UpWest brand.

Recycle

Ambercycle

Our partnership with Ambercycle, a garment recycler based in Los Angeles, marks the start of the #caretobethechange initiative. Avery Dennison's digital labels on Ambercycle's recycled collection now feature QR codes that link to an app providing more information on the garment's production and care. This collaboration supports a circular apparel supply chain and our 2030 sustainability goals, which aim to guide consumers on the proper disposal of garments for recycling into new textiles.

Our Digital Care Labels

Consumers are increasingly seeking sustainable solutions that minimize environmental impact in today's eco-conscious world. Digital Care Labels are embedded or printed onto garments, eliminating the need for physical labels and reducing paper waste. These innovative labels can be accessed by scanning a smartphone QR code, instantly providing users with comprehensive care instructions, including washing guidelines, material composition, and recycling information.